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Audio branding: the sonic identity that makes your brand recognizable

Audio branding is the sound system a brand is identified by: sonic logo, palette and rules of use for TV, radio, digital and retail. At Mantra we design the whole thing, with adaptations by market and language and ongoing advisory while the brand uses it. Santander, Claro and BICE Vida are three brands whose sound has passed through this studio.

What it includes

  • Sonic logoThe short signature that closes every piece and sticks to the name.
  • Brand sound palette and systemThe set of textures, instruments and rhythms the brand sounds like.
  • Application guidelines (TV, radio, digital, retail)A document with rules of use so every agency applies the same thing.
  • Adaptations by market and languageVersions by country and language, all growing from the same sonic root.
  • Ongoing sonic advisoryWe stay with the campaigns that follow so the system does not drift apart.

How we work

  1. 01You send us the briefThe brand, the type of piece, the length and the air date. That is enough for us to size the work.
  2. 02We send the proposal within 48 hoursIt arrives with reference options and alternative budgets, so you can compare before deciding.
  3. 03We produce and deliver in every formatWe record, mix and master in the studio, and hand over each version ready for the medium it runs on.

Work from the studio

Frequently asked questions

What is audio branding?

It is the sound system a brand is identified by. It includes the sonic logo, the palette of sounds and the rules for using them on TV, radio, digital and retail. It works like a visual brand manual, but for the ear.

Why is a sonic identity worth having?

So people recognize the brand without looking at the screen. Ipsos found that brand audio assets are 3.44 times more effective than visual ones at generating high-performing advertising, and Veritonic measured in 2024 that 77% of consumers better remember a brand tied to a distinctive sound.

How long does an audio branding project take?

It depends on the scope of the system, so the proposal arrives within 48 hours with stages and dates already defined. A sonic logo with its palette is shorter than a full system with guidelines and adaptations by market. We scope it in the first meeting.

Does it work for a brand that is already on air?

Yes, and that is the most common case. We listen to what already sounds, keep what people recognize and build the system on top. Santander, Claro and BICE Vida are brands whose sound we have worked on.

See the six services

Does your next campaign need to sound different?

Tell us the brand. We'll send back a first sonic idea and, if you're in a hurry, an express quote.

We reply within 48 business hours. No mailing lists.